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ÉCLAT SAUVAGE

AI    CGI    VIDEO    PHOTO    DIGITAL    ANALOG

too much?? ⚡️🤘🏼
we did it!
trying out all creative tools in one project. And … there is even more to come.
stay tuned.

people are asking … why, how … blablabla.
since everyone is posting fancy Midjourney fantasy worlds, I´ve been trying
to figure out how to bring our taste, tools, creativity together for something
that we´ve enjoyed in the past but with the tools that we can use today.

it´s been a wild journey taken by an amazing team of creatives and it´s not over yet!
we are still working on more to come!

when I started this project, I had the idea of throwing all the options available to us
for creating great images into one "pot" and making a creative,
editiorial series out of it, just like we might have done in the past.
it wasn´t quite that easy and we had to learn that there is no ultimate
AI yet that produces images the way the images in our heads looked.
we then trained different AIs with CG images and sometimes the AIs also trained each other.
it was a really interesting learning process and the realization: it´s a lot of fun, but
we operators were still needed to bring these tools together and get the result close to
what we wanted.
and that´s it: let´s make great ideas become reality!


LAKESIDE

PERFUME CAMPAIGN ON THE LAKESIDE

these sensual photos were taken for an exclusive perfume.
people often ask me if I "only" photograph cars. No! I also love having "only" real people around me 🖤


BMW 2 GRAN COUPÉ

ANALOGUE CONTAX G2 HAD TO GET UP AGAIN FOR THE BMW 2 SERIES GRAN COUPÉ

in order to photograph the BMW, my Contax G2 had to be woken up from its Sleeping Beauty sleep.
it is so much more inspiring to shoot with the old analogue cameras.
less control and more concentration on each individual shot than 1000 images in a continous stream.
🖤 love it



SHARKY

SHARK NOSE BATMOBILE BMW 3.0 CSI

just a beautiful winter day with a beautiful car
and beautiful team: Julia, Josephine, Leo, James,
Norman, Elisabeth & Max


VW IN SEVILLA

VOLKSWAGEN Commerical MAKING OF

this year VW went to Seville with four 17 meter long trucks full of different cars and
a team of more than 30 people.


RENAULT TRIBER

BEAUTIES IN THE HEAT

an Indian Bollywood star, Amit Sadh, three beautiful models, a super great French client and production company,
mega cool creatives ...
do you need anything more?
(ok, I won´t mention the terifying wind!)


CANARIES

PORSCHE 718 SPYDER RS ON THE CANARIES

in addition to the images for advertising the 718 Spyder RS, I was very lucky that
Porsche asked me to develop a new, outstanding look witrh Grabarz&Partner.
a test balloon, but ... I love it so much. Thx Alex!



⚡️

I REALLY LOVE BOLD AND UNIQUE CAR CONCEPTS.

Hopefully all car manufacturers stay bold!
Keep it up, Opel 🚀



PORSCHE CLASSIC

A BUNCH FULL OF DREAM CARS

what a lovely job where you can photograph three handfuls of old jewels with great models.


BARBIE WORLD

THANKS GOD THERE IS RENAULT AND HIS SUPER COOL PRODUCTION COMPANY

merci to the creatives at Publicis for wanting to actually recreate the idea of a skate park
in these lollipop colors on a platform in southern Spain.


LAGO DI COMO

CONCORSO d´ELEGANZA VILLA d´ESTE

a big thank you to BMW for allowing me to take part at the Concorso d´Eleganza on Lake Como nd to take photos.
even if you are not interested in cars or onlky half interested in them, it is impressive to see large Italian families next to
super-rich American industrialists in this old Grandezza hotel, presenting their rare cars between Riva boats on the lake
and the mountain slopes of the alps.



SUSSEX

GOODWOOD REVIVAL 🇬🇧

when the British come up with something really crazy, it´s guaranteed to be good!


AUDI A4 RS FULL CGI

FULL CGI

thank to the actor Neil Malik Abdullah for being the only real part in those images.


MALAGA

ASTRA ST

all campaign images and social videos were created in just a few days under the summer sun in Spain. 


BMW Z4

BMW Z4 LOVE STORY

what a great love story about our couple in the Z4.
scandinavia spoiled us for a month with the best weather ever!
thanks to a lovely crew.



911 vs 912

SILLY IDEA?

I know, some ideas shouldn´t be implemented.
on a Friday evening we came up with the idea of having a little
race with our old Porsche on a mown field early Sunday morning.
(yes, we had asked the farmer beforehand!)